These were the assertions in the book The Ultimate Question by Fred Reichheld, a Bain & Company consultant. The same assertions were repeated and. Fred Reichheld. · Rating details · ratings · 54 reviews. Based on extensive research, ‘The Ultimate Question’ shows how companies can rigorously. Frederick F. Reichheld (born , Cleveland) is a New York Times best-selling author, (), and The Ultimate Question: Driving Good Profits and True Growth (). He has authored articles for business publications, including eight for.

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The Ultimate Question: Driving Good Profits and True Growth

July 12, 8: If you rreichheld a business, you owe it to yourself, your employees, and your customers to read The Ultimate Question. Nov 30, Elizabeth Orta rated it liked it.

Net Promoter – Implement the System: I don’t ultimahe it is as simple as the writer makes it sound though. If customer recommendations are not a major factor in your product category, then the NPS might not be a worthwhile measure for your brand. Retrieved from ” https: Focus on getting buy-in within your firm and then deploy this methodology.

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Show details Buy the selected items together This questkon But if you believe or could be convinced that true profit maximization means maximizing the lifetime profitability of each relationship whether with customers, employees, investors, etc. Bad profits are about extracting value from customers, not creating value.

Bain & Company: The Net Promoter System – About The Ultimate Question

Vivid stories from leading-edge organizations illustrate the ideas in practice. Nov 29, Nick Swerdfeger rated it really liked it.

Trivia About The Ultimate Ques Details Answering the Ultimate Question: Answering the Ultimate Question: But, seriously, this didn A solid introduction to the Net Promoter Score methodology of performance reporting that falls into a common trap: The methodology includes teichheld for transparency, understanding the target audience, and a solid cycle of using surveys, backed by follow-up, action, and insight in a closed-loop process.

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The Ultimate Question – by Fred Reichheld

With a longer set of questions, you only get answers from people who enjoy filling out questionnaires! Return to Book Page. Oct 11, Jeffrey rated it liked it Recommends it for: Amazon Restaurants Food delivery from local restaurants. Bain and Associates did research to determine which of several potential questions best relate to increased loyalty. Aug 16, Inggita rated it it was ok Shelves: Fred Reichheld Rob Markey.

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In dealing with these opportunities and challenges it is important to keep front of mind the purpose of the Net Promoter System — as a solution for creating a customer-centric organisation that prioritises customer loyalty with decisions that enrich lives, rather than diminish them.

There’s a problem loading this menu right now. Good idea to use a 10 point scale for customer surveys. But first, the book also recaps the whole premise of building a loyalty-based culture Amazon Renewed Refurbished products with a warranty.

Nov 05, Srikanth rated it it was ok Recommends it for: And Detractors are unhappy customers trapped in a bad relationship.

Occasionally, the right decision costs a firm extensive money. Most importantly this book seeks to show how the typically anecdotal metric of customer satisfaction can be measured in a way that closely correlates with increased long term value for the customer.